These were the most searched for beauty brands of 2024

The beauty industry is buzzing, and we’re here for it. From cult-favorite skincare to viral TikTok trends, the hottest beauty brands of 2024 have made waves on our Instagram feeds, Google searches, and shopping carts. Cosmetify’s latest beauty index reveals the brands dominating the game this year – and some of the results may surprise you.

Whether you’re loyal to Charlotte Tilbury’s glow or a #DrunkElephant cultist, these brands are setting the beauty agenda. Let’s break down the top 10 beauty brands everyone’s talking about.

1. Sol de Janeiro
Kicking off the list (and taking over the world) is Sol de Janeiro. Known for their iconic Brazilian Bum Bum Cream and addictive tropical scents, Sol de Janeiro saw a massive 160% spike in searches this year. A favorite for influencer collabs and colourful packaging, it’s clear this brand is here to dominate bathroom shelves and Instagram alike.

Image Courtesy of Business of Fashion

2. Charlotte Tilbury
Charlotte Tilbury is still holding court, and for good reason. With 26 million monthly searches, the luxury beauty brand remains unbeatable for that dreamy, high-glam aesthetic. Their Pillow Talk collection is still a bestseller, and their Airbrush Flawless Lip Blur caused a major spike on TikTok. Charlotte knows how to keep us glowing and engaged – literally.

3. Fenty Beauty
Fenty Beauty is living proof that inclusivity and innovation pay off. Rihanna’s brainchild isn’t slowing down, raking in over 16 million followers across social media. From viral Gloss Bomb drops to Fenty Skin staples, the brand remains a top-tier player in beauty, keeping us all obsessed since day one.

Image Courtesy of Sephora UK

4. Drunk Elephant
If you’ve been on TikTok, you’ve seen the #DrunkElephant hashtag – and it’s not slowing down. Known for its clean formulas and “Suspicious 6” free approach, Drunk Elephant is a skincare powerhouse. Their cult faves like Protini Polypeptide Cream continue to dominate, proving that skincare and aesthetic packaging are the ultimate power combo.

5. Rhode
Hailey Bieber’s Rhode skincare has officially taken over. With products like the Peptide Glazing Fluid selling out in days and trending under “glazed doughnut skin,” Rhode’s minimalist vibe is winning the hearts (and wallets) of Gen Z and beyond. Google searches for the brand surged by a jaw-dropping 232%.

6. Dior Beauty
Luxury and Dior? Say no more. Dior Beauty delivers timeless elegance across both skincare and makeup, with their Dior Addict Lip Glow becoming a staple. High-profile campaigns featuring Rihanna and Natalie Portman only solidify its spot as a top-tier brand.

7. ELF Cosmetics
Affordable and viral, ELF Cosmetics has mastered the art of dupes and TikTok fame. With products like the Halo Glow Liquid Filter, ELF has become a Gen Z favorite, racking up over 9 billion views under the hashtag #dupes.

8. Glossier
Glossier is the cool-girl brand that keeps its cult following alive. With its minimal aesthetic and skin-first focus, it’s no surprise Glossier holds a strong connection with the beauty community. Their recent refocus on retail and Sephora partnership has reignited its buzz.

9. Laneige
K-beauty continues to thrive, and Laneige is leading the charge. The brand’s sleek products like their Lip Sleeping Mask have amassed nearly 3 million TikTok views, solidifying Laneige as a skincare must-have for hydration lovers.

10. Bubble Skincare
New kids on the block, Bubble Skincare is Gen Z’s go-to for affordable and transparent products. Their Slam Dunk Hydrating Moisturizer and science-backed approach make them TikTok’s rising star, with viral routines earning millions of views.

From Rhode’s glazed-skin takeover to ELF’s budget-friendly brilliance, these beauty brands are shaping 2024 one product (and post) at a time. Whether you’re shopping for dewy skin, bold lips, or clean beauty essentials, there’s a brand on this list ready to fuel your obsession.