As the fashion industry continues to evolve, a wave of European tech startups is leading the charge, blending style with cutting-edge technology. Here are ten trailblazers to watch in 2025:
1. ACS Clothing
Based in the UK, ACS Clothing is revolutionising the fashion rental market. Their innovative platform offers a sustainable alternative to fast fashion by providing a seamless rental experience for consumers and a managed service for retailers. By promoting a circular fashion economy, ACS Clothing is reducing waste and extending the lifecycle of garments.
Image @acsclothingltd via IG
2. LaLaLand
An Amsterdam-based company that creates AI-driven virtual models for e-commerce, enhancing diversity and representation in online fashion.
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3. Athena Studio
Hailing from the Netherlands, Athena Studio integrates financial and ecological impact optimisation into the product development process. Their platform enables fashion brands to design products that align with sustainability goals and profitability targets, fostering responsible innovation in the industry.
4. Auroboros
Auroboros is a London-based luxury tech-fashion house designing for both physical and digital realms. They are pioneers in digital couture, creating virtual garments that consumers can wear in digital spaces, merging fashion with immersive technology.
5. We Are Spindye
A Swedish fashion tech company that has developed a sustainable colouring method for synthetic textiles, significantly reducing environmental impact compared to traditional dyeing processes.
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6. Avolve
AVØLVE is a high-end digital fashion house creating virtual garments and avatars for the metaverse. Their designs are engineered to perform in virtual worlds, offering users unique digital fashion experiences and redefining luxury in the digital age.
7. Bagista
Based in the UK, Bagista is a platform specialising in pre-loved luxury handbags. They provide a marketplace for buying and selling authenticated designer bags, promoting sustainability and accessibility in the luxury fashion sector.
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- Some of Bagista’s Preloved Handbags
8. Bambuser
Originating from Sweden, Bambuser offers a leading video commerce platform that enables brands to engage customers through interactive, shoppable live videos. Their technology enhances online retail experiences, bridging the gap between physical and digital shopping.
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9. Beyond Studio
This Amsterdam-based creative tech studio specialises in 3D and augmented reality solutions for fashion, luxury, and entertainment sectors. Beyond Studio crafts immersive experiences that elevate brand engagement and customer interaction.
10. Bigthinx
An Italian startup, Bigthinx leverages artificial intelligence to transform the way we shop and create fashion. Their solutions include digital clothing, 3D product content, and virtual try-ons, enabling brands to personalise shopping experiences and streamline supply chains.
These startups exemplify the fusion of fashion and technology, driving innovation and sustainability in the industry. Keep an eye on them as they continue to shape the future of fashion in 2025 and beyond.