Meta has finally decided it’s had enough of AI-fuelled “nudify” apps – and it’s dragging one of the worst offenders to court. The tech giant is suing the creators of CrushAI, a company behind a slew of creepy apps that use generative AI to strip clothes off people in photos – often without their knowledge or consent.
“These apps are abusive, harmful, and dangerous,” Meta said in a recent blog post. “This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it.”
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The lawsuit comes after what Meta describes as a months-long game of digital whack-a-mole, trying to remove ads for these apps from its platforms. Despite efforts to shut them down, CrushAI reportedly kept popping back up with fresh domains and sneaky ad strategies.
Alexios Mantzarlis, the creator of Faked Up, a blog that tracks digital deception, told the BBC that he welcomed the lawsuit – but wasn’t exactly popping champagne. “Even as Meta was making this announcement, I was able to find a dozen ads by CrushAI live on the platform and a hundred more from other ‘nudifiers’,” he said. “This abuse vector requires continued monitoring… to keep platforms accountable.”
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Meta says it’s not just stopping at lawsuits. Since March, the company has shared more than 3,800 flagged URLs with other tech platforms in a collaborative attempt to slow the spread of these apps. It’s also rolling out new AI-powered detection systems that can catch ads even if they don’t show explicit content.
Still, the criticism is mounting. “The emotional toll on children can be absolutely devastating,” said Matthew Sowemimo of the NSPCC. He warned that predators are “weaponising” nudify apps to create illegal content. “The Government must act now to ban ‘nudify’ apps for all UK users and stop them from being advertised and promoted at scale.”
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The UK’s Children’s Commissioner has already called for legislation to ban these apps entirely. Meanwhile, Meta is acknowledging the difficulty in policing bad actors who evade bans by simply setting up fresh domains.
Nudify tools are just the latest in a wave of unethical AI applications, from revenge porn to deepfake scams involving celebrity faces. Earlier this year, Meta’s Oversight Board even criticised the company for allowing a manipulated video of Brazilian footballer Ronaldo to stay online.
Meta insists it’s tightening its rules – requiring political advertisers to disclose AI use, employing facial recognition to catch scams – but in a digital world full of fast-moving AI tools, many argue it’s playing catch-up.
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