It’s not every day you find yourself in a candlelit corner of The NoMad London discussing photon wavelengths over dinner – but that’s exactly where The Modems met Tom Pellereau, inventor and The Apprentice winner who first captured the nation’s attention back in 2011.
Best known as the brain behind STYLIDEAS, his joint venture with Lord Sugar, Pellereau has since built a multi-million-pound beauty-tech empire grounded in clever engineering and accessible design. His latest creation, the STYLPRO Wavelength Pro 5-in-1 LED Mask, marks his most ambitious leap yet – a £249 all-in-one device designed to treat your face, hair, neck, chest, and back with salon-level precision.
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Over Cacio e Pepe pasta and (naturally) glowing conversation, Pellereau explained how his new launch represents a quantum leap for at-home skincare. “Last year we launched our first Wavelength Mask,” he recalls. “It was clinically proven to be twice as powerful as the current market leader – and about half the price.” That original £99 device focused solely on the face, using 360 LEDs to help brighten, firm, and calm the skin.
“But people started asking – can you make one for the neck? For the back? For hair?” he laughs. “So we thought, why not make one that does it all?”

When engineering meets elegance: a 5-in-1 LED device designed to fit seamlessly into your self-care routine.
The result is a beauty-tech Swiss Army knife: the Wavelength Pro 5-in-1, boasting 548 LEDs, four clinically recommended wavelengths (red 633nm, deep red 655nm, blue 415nm, and near-infrared 830nm), and two breakthrough features – Reflective Silver Technology and a Meniscus Lens System – that maximise every photon of light for pro-level results.
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“We found a way to fold the device, like origami,” Pellereau explains, “so you can use it not just as a facial mask but for your neck, your back, or even on your head.” It’s flexible, travel-friendly, and powered by a hefty 5,000mAh battery for cordless glow sessions. “It’s your personal beauty clinic on demand,” he grins, visibly proud as he gestures to the futuristic mask gleaming under the dim lights of the hotel’s private dining room.
The genius lies in its 5-in-1 versatility. Where traditional LED masks target only one area (and often cost upwards of £600), this single device delivers a full-body routine – from acne-reducing blue light to collagen-boosting near-infrared, and even deeper red wavelengths clinically proven to stimulate hair growth.
- The STYLPRO Wavelength Pro 5-in-1 LED Mask wraps effortlessly around the face, neck, and back—delivering light therapy that literally has your back.
- LED therapy, but make it spa-grade. Target signs of ageing and stress with hands-free red light precision.
- Turn your skincare into scalp care. The STYLPRO Wavelength Pro doubles as a hair mask to stimulate follicles and boost shine.
- Designed for multitaskers—this flexible LED mask treats the neck and décolletage at once for red-carpet-worthy radiance.
And yes, there’s data to prove it. “We’ve just had clinical trials for the hair mode,” Pellereau reveals. “We can now claim up to a 40% increase in hair density and 20% in hair thickness.” Conducted over 12 weeks with 35 participants, the results were tracked using thermoscopic imaging to measure follicle density. “As we age, our hair gets thinner,” he adds. “We wanted to give everyone the power of red light technology to improve follicle longevity.”
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The stats are striking. “Our first mask delivered around 1,643 milliwatts of energy – nearly three times stronger than leading competitors,” says Pellereau. “This new one has 2,200 milliwatts, around 20% more powerful than the next best product on the market.”
Still, Pellereau insists performance isn’t everything. “We learned a lot from the first version,” he admits. “This one’s softer, lighter, and far more comfortable to wear.” Adjustable eye guards help block excess blue light – vital for those with sensitive eyes or contact lenses – and the flexible silicone shell adapts easily to any face shape. “It’s really important to block as much of the blue light as possible,” he says, “but you’ll notice it just feels better too.”

Red, blue, and near-infrared LEDs work in harmony – powered by one seriously smart remote control.
At dinner, the conversation turns to the science of light. Dr. Abs, Pellereau’s long-time clinical collaborator, joins in: “Light penetrates deeper into the skin than any topical treatment. It’s not magic – it’s physics.” Pellereau nods. “Exactly. Think of it like exercise for your skin. Use it daily for 10–12 minutes and after about four weeks, you’ll really start to see results.”
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The mask also introduces Reflective Silver Technology, a smart engineering detail that redirects stray light back into the skin rather than letting it escape. “Your skin naturally reflects light,” Pellereau explains. “So we built a silver layer behind the LEDs to make sure that energy gets re-absorbed instead of wasted.” Together with the Meniscus Lens System, which focuses and diffuses light evenly across the surface, this ensures clinical-grade efficiency from a device that fits in your carry-on.
Clinical results speak for themselves. In user studies, 96% of participants reported brighter, firmer, and younger-looking skin after eight weeks of consistent use. The mask’s eleven intelligent modes let users target specific concerns – from pigmentation and dullness to texture, tone, and post-workout recovery – without needing a dermatologist’s degree.
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Pellereau, who first shot to fame pitching inventions to Lord Sugar on BBC’s The Apprentice, has built his success on bridging beauty and practicality. After winning the show, he founded STYLIDEAS, a brand dedicated to “making beauty smarter” through innovation that actually solves everyday problems. “Lord Sugar and I shared the same goal,” he says. “We want to bring professional-level performance to everyone at an affordable price.”
That partnership has paid off. Since launching, STYLPRO’s product line – including the viral makeup brush cleaner and mirror range – has become a mainstay at Boots, Argos, and LookFantastic. The new Wavelength Pro cements their reputation as leaders in the beauty-tech revolution.
The device also takes on a notoriously tricky area: the back. “A lot of people suffer from ‘bacne’,” (aka back ccne) Pellereau notes. “We’ve included different wavelength settings – blue, red, and orange – to target that effectively.” Each mode is controlled via a sleek, wireless remote.
By the end of the evening, as dessert plates cleared, it was obvious why Pellereau’s approach works – he’s a technologist who understands human behaviour. His enthusiasm is infectious, his explanations effortless. “Light therapy is going to transform how we think about beauty over the next decade,” he says, smiling.

Meet the mask that launched a thousand glows. 548 LEDs, four wavelengths, one seriously futuristic design.
Stylpro Wavelength Pro 5-in-1 LED Mask – £249.00
Whether you’re chasing glow, growth, or just a good night’s light-therapy session, it might just be your most futuristic beauty investment yet.
The STYLPRO Wavelength Pro 5-in-1 LED Mask (£249.99) is available now at Argos, Boots, Superdrug, LookFantastic, and stylpro.co.uk.
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