The Modems x Selfridges: Celebrating Seven Years of Smartech
The Modems partnered with Selfridges on September 7 2023 to deliver an exclusive, high-impact anniversary event at Smartech, marking seven years of innovation at the forefront of luxury tech.
As creative partners, The Modems led on concept development, talent curation, and event storytelling, transforming the Smartech floor into a multi-sensory hub designed to spark conversation, connection, and cultural discovery.
A guest list of innovators and tastemakers
The evening brought together an exceptional mix of VIPs, tech insiders, and cultural tastemakers. Among the attendees were Emily Austen, Sabrina Percy, Venetia Archer, and Devisha Singh, joining a curated crowd of forward-thinkers who embody the new intersection of design, technology, and lifestyle.
A multi-sensory celebration
The event blended cutting-edge tech with immersive experiences, inviting guests to interact with innovations that are shaping the future of luxury. From live demos to interactive installations, the atmosphere was curated to inspire both wonder and dialogue.
By positioning Smartech in the minds of a new generation of tech-savvy, design-conscious consumers, the evening reinforced The Modems’ reputation as a cultural connector – ensuring technology is not just seen, but felt.
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- LONDON, ENGLAND – SEPTEMBER 07: Founder and CEO of Smartech Nathalie Bernce attends an evening of cocktails & canapes to celebrate the 7th anniversary of pioneering tech retailer, Smartech, in collaboration with tech news platform The Modems, at Selfridges on September 07, 2023 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Smartech x The Modems)
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- LONDON, ENGLAND – SEPTEMBER 07: Bhavani Khemka and Devisha Singh attend an evening of cocktails & canapes to celebrate the 7th anniversary of pioneering tech retailer, Smartech, in collaboration with tech news platform The Modems, at Selfridges on September 07, 2023 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Smartech x The Modems)
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- LONDON, ENGLAND – SEPTEMBER 07: Emily Austen attends an evening of cocktails & canapes to celebrate the 7th anniversary of pioneering tech retailer, Smartech, in collaboration with tech news platform The Modems, at Selfridges on September 07, 2023 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Smartech x The Modems)
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- LONDON, ENGLAND – SEPTEMBER 07: Martha Petrocheilos, Natalie Salmon and Eshita Kabra attend an evening of cocktails & canapes to celebrate the 7th anniversary of pioneering tech retailer, Smartech, in collaboration with tech news platform The Modems, at Selfridges on September 07, 2023 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Smartech x The Modems)
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- LONDON, ENGLAND – SEPTEMBER 07: Venetia Archer attends an evening of cocktails & canapes to celebrate the 7th anniversary of pioneering tech retailer, Smartech, in collaboration with tech news platform The Modems, at Selfridges on September 07, 2023 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Smartech x The Modems)
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- LONDON, ENGLAND – SEPTEMBER 07: Elle McPherson-Yoon attends an evening of cocktails & canapes to celebrate the 7th anniversary of pioneering tech retailer, Smartech, in collaboration with tech news platform The Modems, at Selfridges on September 07, 2023 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Smartech x The Modems)
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