F1 X Fashion Collabs

Formula 1 isn’t just about pole positions and pit stops anymore. With millions watching – and scrolling – each race weekend, the sport has become a major player in the fashion world. From skincare to streetwear, these are the standout collaborations turning F1 into the world’s fastest catwalk.

ELEMIS

British skincare powerhouse Elemis has become the official skincare partner of Formula 1, and honestly, it makes perfect sense. Between sun, sweat and long-haul flights, F1 drivers and crew need serious skin TLC. Elemis steps in with pro-grade products designed to hydrate and repair under pressure. The partnership blends high-performance beauty with high-performance sport – because even pit crews deserve a glow-up.

CHARLOTTE TILBURY

Charlotte Tilbury made history as the first beauty brand to sponsor the all-female F1 Academy, and yes, the lip liner is still intact at 200mph. The partnership includes sponsorship of rising star Chloe Chong, but it’s about more than branding – it’s a bold statement on beauty, power and visibility for women in motorsport. Tilbury’s signature glowy aesthetic meets the grit of racing, and it’s a match made in glam-gear heaven.

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ALLSAINTS

The British brand known for its leather jackets and edgy aesthetic joined forces with Williams Racing to create a limited-edition capsule collection. Think race-day energy meets East London cool: boxy tees, utility-style bombers and laid-back hoodies designed for both paddocks and parties. It’s not just merch, it’s fashion with horsepower – and it dropped just in time for the 2025 British Grand Prix.

TOMMY HILFIGER

A long-time fixture in the F1 style scene, Tommy Hilfiger has returned to the grid with a modern twist. The brand has not only sponsored teams like Mercedes and Ferrari in the past, but now backs the F1 Academy to champion gender equality in racing. Expect sporty-casual classics reimagined for the pit lane – think polo shirts, racing jackets and those signature red, white and blue stripes.

ADIDAS

Adidas has laced up with the Mercedes-AMG Petronas team to bring high-performance sportswear to the paddock. From sleek outerwear to branded trainers, this collab merges motorsport and streetwear with precision. It’s where trackside cool meets athletic functionality, giving fans the chance to wear the same gear Lewis Hamilton might warm up in before a race.

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PUMA

PUMA is racing ahead with a full F1-inspired collection celebrating the sport’s 75th anniversary. The collection blends vintage racewear aesthetics with modern street style – think flame graphics, driver caps and motorsport-logo hoodies. It’s bold, nostalgic, and absolutely made for fans who binge Drive to Survive and know their way around a pair of platform sneakers.

LOUIS VUITTON

Luxury luggage, meet the winner’s podium. Louis Vuitton recently unveiled a ten-year partnership with Formula 1, kicking off with custom trophy trunks for Grand Prix winners. It’s a statement of intent: F1 is officially luxury territory. With LV’s timeless monogram now making appearances at races worldwide, the collaboration fuses legacy fashion with the adrenaline of the racetrack.

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Final Thoughts

Formula 1 isn’t just chasing points – it’s chasing cultural capital. These fashion and beauty collaborations prove the sport is shifting gears, not just on the track, but in the style stakes too.