Tod’s Goes Digital: Blockchain-Powered Product Passports for My Gommino Loafers

If there’s one thing that screams Italian luxury, it’s a pair of Tod’s My Gommino loafers. Now, thanks to the latest tech upgrade, they’re getting an exclusive digital twist.

In partnership with Aura Blockchain Consortium and traceability expert Temera, Tod’s is rolling out Digital Product Passports (DPPs) for its iconic custom-made My Gommino collection—bringing high fashion and high tech into perfect harmony.

Luxury, Now on the Blockchain

You already know Tod’s is synonymous with craftsmanship, but now, every step of the shoemaking process comes with a verifiable digital footprint. Each bespoke My Gommino pair will feature an embedded NFC chip in the right sole, allowing customers to scan and register their loafers directly from their smartphones. This tech, powered by Temera and backed by Aura’s private blockchain, ensures that every pair is 100% authentic and traceable—because counterfeits? Not in this house.

Carlo Alberto Beretta, General Brand Manager at Tod’s, highlights the significance of this innovation: “At Tod’s, we view the DPP as more than just a tool for product authentication and traceability. Though these are critically important elements, we also want to take the opportunity to deepen our connection with customers, showcase our craftsmanship, and elevate the storytelling of our iconic products.”

A Passport That Does More Than Travel

Beyond authenticity, Tod’s Digital Product Passport comes with a host of perks. Customers get a sleek wallet card that links their loafers to Tod’s CRM database. This means an upgraded in-store experience—just scan the barcode at any boutique, and it’s like having VIP status. Owners also unlock extended warranties, Tod’s Care services, access to exclusive events, and insights into the artisans who meticulously craft each loafer.

And let’s talk personalization—because what’s better than a made-to-order luxury loafer? The My Gommino collection now features even more customization options, from materials to colors to styles, ensuring that no two pairs are alike. The DPP enhances this uniqueness by embedding the story of your specific pair in its digital DNA.

The Future of Luxury is Transparent

This expansion marks the next step in Tod’s blockchain journey, following the success of the DPP initiative for the Di Bag. With this move, the brand solidifies its commitment to transparency, traceability, and customer experience, proving that luxury and digital innovation can go hand in hand.
Romain Carrere, CEO of Aura Blockchain Consortium, sums it up: “By ambitiously extending its DPP offering beyond the custom Di Bag, and with engaging storytelling capabilities, Tod’s is reaffirming that transparency, authenticity, and customer experience can go hand in hand, like never before.”

Starting today, March 14, 2025, the My Gommino Digital Product Passport is available in select Tod’s boutiques worldwide and online at tods.com. Welcome to the future of fashion—where your shoes aren’t just handmade, they’re also high-tech.