The fashion world is no stranger to reinvention, but in 2025, tech is doing the heavy lifting. From AI-powered styling to resale platforms that give your wardrobe a second life, these US-based fashion tech startups are leading the charge in sustainability, AI, and digital fashion innovation.
Whether you’re a trend-chaser or an industry insider, these startups are reshaping the way we shop, style, and experience fashion. Whether they’re tackling sustainability or making shopping more seamless and personalised, these fashion tech pioneers are proving that style and innovation go hand in hand…
1. Revive – AI-Driven Circular Fashion
Revive is a tech-driven resale platform helping brands turn returns and deadstock into profit. Simply ship inventory to their US-based hubs, where items are inspected, digitised, and prepped using brand-approved materials. Sell items your way—via your own channels or Revive’s influencer network—while tracking everything through their portal. With $23M+ GMV recovered and 150,000+ garments saved from landfill, Revive makes circular fashion good for business and the planet.
By Revive labels
2. Arête – redefining how Gen Z shops fashion
This is not just another shopping app. It’s an AI-powered marketplace meets social fashion community, built to spotlight emerging designers from around the globe. Through intelligent style-matching, ARÊTE curates shoppable looks based on your aesthetic, mood, occasion, and the creators you follow — all in one sleek iOS app.
But this isn’t fast fashion. ARÊTE partners with small-to-medium sized brands and independent creators, helping them get discovered by shoppers who care. With a built-in “Styler” and community closets you can browse and buy from, fashion becomes more than just consumption — it becomes connection.
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- Two styles by Arête
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3. Alta – Where AI Meets Personal Styling
4. Archive – Resale, But Make It Scalable
5. 99 Yards – Tech-Powered Sustainable Fashion
Why buy when you can borrow? Armoire uses AI to curate a rotating wardrobe based on your style preferences, letting you rent premium clothing for everyday wear or special occasions. Less clutter, more variety.
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7. Acquired AI – Smarter Fashion Sourcing
Acquired AI is redefining the way we shop — turning decision fatigue into curated clarity. As a smart shopping platform, Acquired blends AI with a deep understanding of personal style, delivering fashion and lifestyle recommendations tailored to your taste, seamlessly integrating into your daily life.
But it’s more than just convenience. Acquired sees shopping as a tool for self-expression and empowerment — a means to help you make that one great choice that sparks something bigger.
Acquired AI uses machine learning to help fashion brands optimise production, predict demand, and cut waste for a more sustainable future.
8. AirRobe – Digital Wardrobe Meets Resale
AirRobe is a connected resale platform making it effortless to buy, sell, rent or recycle designer fashion. Using its Circular Wardrobe™ tech, AirRobe partners with top brands to store your purchases in a digital wardrobe—so you can list items in seconds without manually inputting details. By streamlining the resale process, AirRobe empowers customers to join the circular fashion economy and reduce waste, all in just one click.
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9. Alvanon – Virtual Fit, Real-World Impact
Alvanon is a global innovation company helping fashion brands perfect fit using real body data and advanced tech. Founded in 2001 by a doctor-turned-garment maker, Alvanon introduced anatomically accurate mannequins to bring science to sizing. Today, they advise leading apparel brands on fit and sizing strategies, using cutting-edge technology and body shape analytics to reflect the diverse shapes of modern-day consumer.
COMING SOON:
10. My Aesthetic AI – AI That Gets Your Vibe
Tired of brands missing the mark on what you actually like? My Aesthetic AI, currently in Beta testing, analyses your personal style preferences and recommends pieces that match the look of any URL you paste into the website. No more fashion misses—just hits. It turn your style inspiration into reality by letting you instantly shop any look you see online.
11. Zeen
Pivoting from a social media app, Zeen now offers tools for content creators to design shoppable collages, integrating affiliate marketing across platforms like Instagram and TikTok.
Image @myzeenapp via IG
12. DRESSX
A leader in digital fashion, DRESSX offers virtual garments for social media and metaverse platforms. Utilising AR and AI, it promotes sustainable fashion by reducing physical production.
13. Refiberd
Refiberd is a women-led fashion tech startup using AI-powered hyperspectral imaging to enable intelligent textile sorting for recycling. Their cutting-edge system accurately detects and separates blended fibres, unlocking true circularity for the fashion industry. With deep roots in research, Refiberd is turning textile waste into a sustainable resource.
14. Revery.AI
Specialising in virtual try-on technology, Revery.AI enables shoppers to mix and match garments on customisable virtual models, enhancing online retail experiences.
Image @revery.ai
via IG
15. Curated for You
An AI-driven platform that aligns product discovery with consumer lifestyles, helping retailers like Revolve and Steve Madden increase conversion rates through personalised assortments.
16. Sene
Sene is a U.S.-based fashion tech brand revolutionising fit with its SmartFit algorithm. By combining data-driven precision and sustainable, made-to-order production, it delivers custom-fit clothing without measurements or scanning. Sene empowers people of all sizes to feel confident in their clothes—while reducing waste and promoting ethical manufacturing.
Image @myzeenapp via IG
17. Dropel Fabrics
Developing sustainable, stain-resistant fabrics using nanotechnology, Dropel Fabrics enhances natural materials like cotton to be more durable and eco-friendly.
18. Ministry of Supply
Founded by MIT graduates, this brand integrates performance technology into business attire, offering garments with temperature regulation and motion adaptability.
Image @ministryofsupply via IG
19. Doji
Doji is an AI-powered virtual try-on app co-founded in 2024 by former Meta, Apple, and DeepMind engineers. It lets users create lifelike avatars to try on designer fashion digitally, aiming to revolutionise the online dressing room. Backed by Alexis Ohanian’s Seven Seven Six and Origins Fund.
20. Stitch Fix
Combining data science with personal styling, Stitch Fix delivers curated clothing selections to customers’ doors. Founded by Katrina Lake, it employs algorithms and human stylists to personalise fashion at scale.
21. The Yes
An AI-powered shopping platform that curates fashion recommendations based on personal preferences. Acquired by Pinterest in 2022 to boost its e-commerce capabilities.
22. Fit:Match
Uses body scanning and AR tech to create a “digital twin” of shoppers and match them with clothes that fit perfectly. Used in-store by brands like Savage X Fenty.
Image @theyes via Instagram
23. Reflaunt
Helps brands integrate resale options directly into their e-commerce platforms, supporting the circular fashion economy.
24. Creatiai
An AI fashion model generator that helps brands showcase clothing without the need for photoshoots, using realistic synthetic models tailored to brand needs.
25. Bold Metrics
Provides smart sizing tech by predicting detailed body measurements from basic inputs to reduce fit-related returns for online retailers.
26. Thred Up
A major player in the resale space, ThredUp uses logistics tech and AI to streamline secondhand clothing sales. It partners with brands like Madewell and Tommy Hilfiger for circular fashion initiatives.
Image @reflaunt_official
via Instagram
27. Whering
A digital wardrobe and styling app that helps users visualise and plan outfits using their existing clothes, plus shop mindfully. Think Clueless meets AI.
28. Psykhe AI
Combines psychology and fashion by using personality tests to recommend fashion items, bringing a new dimension to personalised styling.
29. Shop With
A social commerce platform enabling video shopping parties with friends — think Twitch meets ASOS. Creators and stylists can livestream hauls and recommendations in real-time.
30. Hot Mess
A data-driven fashion house that uses AI to predict trends and social media analysis to design and drop capsule collections with minimal waste and maximum hype.
31. Refiberd
Refiberd uses AI and hyperspectral imaging to sort blended fibres with pinpoint accuracy, making large-scale textile recycling possible. Backed by eBay in 2025, the women-led startup is turning post-consumer waste into raw materials—finally making circular fashion scalable.
Some of the products and services featured in this article may be from our affiliate partners, which means we may earn a small commission if you make a purchase through these links — at no extra cost to you. Our editorial team only spotlights what we genuinely love and think you will, too.
4 responses to “31 US-Based Fashion Tech Startups To Have On Your Radar in 2025”
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