Google Searches for ‘Marketing Degree’ Soar Thanks To Emily in Paris

The power of hit shows to influence real-world trends is undeniable, and Netflix’s Emily in Paris is the latest example of this phenomenon.

Not only has the series captivated viewers with its stylish depiction of life in Paris, but it has also sparked a surge in interest in marketing careers, as reflected in recent Google search data. According to research by Skyline Social, there has been a notable spike in searches related to marketing degrees and jobs since the show’s premiere in October 2020.

Google searches for “marketing degree” in the U.S. have skyrocketed by 92.3% since Emily in Paris hit screens. On a global scale, this number stands at an impressive 78.9% increase between October 2020 and August 2024, highlighting the show’s far-reaching influence beyond just its romantic and fashionable facade. The impact doesn’t stop there—searches for “marketing job” in the U.S. rose by 53.3% during the same period, while “marketing career” searches increased by 54.2%.

Ash Davis from Skyline Social explained the findings, noting the direct influence the show has had: “Viewers are hungry for more than Lily Collins’ iconic fashion looks. According to this study, online interest in marketing degrees, jobs, and careers has skyrocketed since October 2020.”

As Google searches for marketing-related terms continue to climb, the role of media in shaping career aspirations is becoming more evident. With season four of Emily in Paris upon us, we can expect this trend to continue, making Google an even more essential tool for those looking to break into the field.

The correlation between popular media and spikes in Google searches is not a new phenomenon. Hit shows have a history of driving interest in certain careers, hobbies, and industries. From Breaking Bad inspiring chemistry-related searches to The Queen’s Gambit boosting chess-related queries, media consumption is a powerful driver of online behaviour. Emily in Paris is the latest in a line of shows influencing Google search trends, this time giving a boost to the marketing industry.