APPLE AIRTAG 2
Modems Verdict:
Rescuing us from the everyday dramas: lost luggage, missing keys, disappearing wallets, and that mini heart attack when something important vanishes right as you’re heading out the door? Consider us sold. Unveiled on 26 January 2026, the next-generation AirTag is less about reinvention and more about fixing the things that genuinely stress us out.
Powered by Apple’s second-generation Ultra Wideband chip – the same one found in the iPhone 17 lineup and Apple Watch Ultra 3 – the new AirTag delivers Precision Finding from up to 50% farther away, with an upgraded Bluetooth range and a redesigned speaker you can now hear from twice the distance. Translation: Less rummaging, more moving on with your day.
The real flex, though, is how AirTag now works with Share Item Location. Users can securely share an item’s location with participating airlines – a feature Apple says has already helped reduce baggage delays by 26% and cut “truly lost” luggage by 90%, according to airline IT provider SITA.
Add in sustainability upgrades – from recycled materials to fibre-based packaging – and the fact that pricing hasn’t changed (£29 for one, £99 for four), and this feels like a rare thing in tech: a genuinely thoughtful upgrade. Sometimes innovation isn’t about more screens… It’s about fewer problems. This is Apple at its best – invisible tech, visibly doing the most.
£29 for one
£99 for a four-pack
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