Courtesy BBC
The Italian fashion house is set to introduce payment by cryptocurrency into some of its stores in the US.
The brand is said to soon be accepting a range of cryptocurrencies, including Bitcoin, Ethereum and Litecoin.
This payment facility will be introduced towards the end of the month, at its key stores including Rodeo Drive in Los Angeles and New York’s Wooster Street.
Gucci, which is owned by France’s Kering is joining many other companies who already allow this payment method. Kering also announced it would take payments in Shiba Inu and Dogecoin – a so-called “meme” cryptocurrency that was originally created as a joke.
Customers who do choose to pay in store with a virtual currency will do so via a QR code, which will be used with a digital wallet.
The brand announced they would be introducing payment via cryptocurrencies across all its North America stores in the near future.
Gucci is such a high-profile brand that they mark another step forward for the acceptance of cryptocurrencies by mainstream businesses.
Some of the world’s biggest brands now accept digital currencies, including technology giant Microsoft, US telecoms firm AT&T and coffee chain Starbucks.
In the last year Bitcoin has also become legal tender in two countries – El Salvador and the Central African Republic.
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