Meet The Most Glamorous Bose Earbuds In The World

Maggi Simpkins has redefined the intersection of fashion and technology through her latest collaboration with Bose and Billboard.

This unique partnership resulted in the creation of custom-designed Bose Ultra Open Earbuds, featured at the Billboard Women in Music event, worn by Kenzie Ziegler, and during a cover shoot with musician St. Vincent.

Video: @maggisimpkins

Known for her innovative approach to design, Simpkins’ work stands out for its boldness and creativity. She explained to Billboard that her goal this time was to make the earbuds as “bright, bold, and colourful as possible.” By custom-cutting stones to match the original design from the previous collaboration with Ziegler, she crafted a fresh version of the concept. Simpkins merged fashion-forward aesthetics with cutting-edge tech, creating a wearable piece of art that bridges the gap between luxury craftsmanship and technology.

The recent earbuds designed for St. Vincent were striking. Simpkins used 14-karat yellow gold and a striking yellow beryl centre stone, encircled by sapphires, emeralds, and amethysts. These earbuds were not just functional but also a bold fashion statement, complementing St. Vincent’s distinct and eclectic aesthetic.

Simpkins has redefined the intersection of jewellery and technology through her latest collaboration with Bose

For Simpkins, this collaboration is also about exploring the relationship between technology and personal expression. She explained this project allowed her to rethink how tech accessories can be as much a part of someone’s personal style as any piece of jewellery or clothing. Her reimagining of tech as wearable art pushes the boundaries of conventional design, merging creativity with utility in a way that feels fresh and exciting.

Simpkins also discussed how designing for a red carpet differs from designing for a magazine cover. For Ziegler’s red carpet look, she focused on creating something elegant and versatile. For St. Vincent’s cover shoot, the goal was to craft a vibrant piece that would stand out across multiple looks.

The partnership between Bose, Billboard, and Simpkins celebrates the fusion of fashion, music, and technology, pushing the boundaries of wearable tech.

Since the event, the custom Bose earbuds are going viral on social media, garnering Simpkins millions of views and unprecedented attention. “You never know what’s going to hit… My notifications were off the wall! I had 40,000,000+ profile views over 30 days, and it was unlike anything I’ve ever experienced,” she reflected.

Simpkins work underscores the transformative power of innovative design, setting the stage for future projects that embrace more glam tech moments.