Zara have launched a collection in the Metaverse

10 Apr 2022/The Modems

Introducing “Lime Glam” Metacollection Spring-Summer 2022

Zara is entering the Metaverse with the launch of its first Metacollection, conceived to be worn both inside and outside the virtual world. According to the company “Lime Glam makes us think about psychodelia, endless nights and futurist sparkles and it is designed to be enjoyed.”

This limited-edition capsule includes garments, accessories and make up, and it is completed with three digital items: a wall, a floor and a photobooth, created to enhance the entire experience.

“This project reflects a new way of thinking, a community that aims to expand the limits and embrace their unique identity and personality.” explain Zara.
Lime Glam makes it possible to live a unique experience with fashion, both in the physical world and the digital.

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