Kim Byung Hoon is South Korea’s Newest Beauty Tech Billionaire

Move over sheet masks and snail mucin – there’s a new K-beauty king in town, and his empire is built on AI-powered skincare devices, not serums in cute jars. Meet Kim Byung Hoon, the 36-year-old founder of APR Corp. and now South Korea’s latest beauty tech billionaire, after the company’s stock soared more than 200%…

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I Tried GHD’s New AI “Curl Finder” Quiz – Here’s How It Went

As someone who’s spent far too long scrolling TikTok for “beachy wave tutorials” only to end up looking like a humidity victim, I’m no stranger to curl confusion. So when GHD launched their new AI-powered Curl Finder quiz, promising to match me to my ideal tool based on my vibe, hair texture and aesthetic, I…

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Beauty Brands Are Tapping Into Generative AI

In the age of TikTok trends and personalised everything, beauty giants are turning to their newest (and smartest) employee: generative AI. L’Oréal, Estée Lauder, and Unilever are diving headfirst into the GenAI wave, weaving it into marketing, R&D, and retail in ways that are more high-tech than highlighter. And it’s not just for show. A…

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Lancôme Nano-Resurfacer – Everything You Need To Know

If you’ve ever daydreamed about getting clinic-level skincare results without actually setting foot in a clinic, Lancôme has just dropped the answer to your prayers. Enter the Rénergie Nano-Resurfacer | 400 Booster – a next-gen at-home skincare device designed to take your routine from basic to biotech in less than a minute. Powered by cutting-edge…

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Perfect Corp Surges 12% on AI/AR Growth in Q1

Let’s face it: the beauty world is no longer just about lipstick and serums. It’s algorithms, diagnostics, and AI-powered avatars. Leading the charge? Perfect Corp., the tech-savvy beauty disruptor that’s giving legacy brands a serious glow-down. With a 12.1% jump in revenue in Q1 2025 to $16 million, Perfect Corp. is showing off more than…

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Osmo Harnesses AI For Custom Perfumes

AI has already rewritten the rules of dating, dieting, and even decorating our flats. Now, it’s got its sights – and sensors – set on perfume. And yes, things are getting complicated. Meet Osmo, a fragrance tech startup on a mission to rewire your nose. From its sleek lab in Manhattan, it claims to create…

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L’Oréal Is Teaming Up With Nvidia For An AI Glow Up

L’Oréal, the beauty behemoth behind half the products in your bathroom cabinet, is now turning to Nvidia to give its artificial intelligence efforts a serious glow-up. Announced on Wednesday, the French cosmetics giant is partnering with the chipmaker to boost its AI game in two key areas: generative AI ads and hyper-personalised product recommendations. Translation:…

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