This Beauty Gadget Could Be The Secret To “90s Supermodel” Hair

If your camera roll is 90 per cent bouncy blowout inspo and 10 per cent dogs in sunglasses, meet the kit that might finally deliver that glossy, big-hair energy at home. The Big Set has already caused a minor stampede on social, disappearing from shelves twice, and it’s back with a promise of salon volume…

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Beauty Tech Brand Lustre ClearSkin Is About To Be Everywhere

Boots is levelling up its beauty tech game, and the latest addition to its shelves is a big one. Lustre ClearSkin, the LED skincare brand that started out online, has officially landed in 127 UK stores and on Boots.com. For Lustre, it marks a major milestone – its first big retail partnership and a chance…

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The 10 Best Make Up Brush Cleaning Machines To Shop Now

If cleaning your makeup brushes is the chore you love to hate, it’s time to hand the job over to a gadget. Makeup brush cleaning machines have revolutionised beauty maintenance, transforming what used to be a messy, time-consuming task into a quick, satisfying ritual. From spin-dry devices that get your tools squeaky clean in seconds…

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L’Oreal Paris Launches Its “Beauty Genius” AI Tool

Move over beauty influencers – L’Oréal Paris has just dropped an AI assistant that might know more about your skincare than you do. Introducing Beauty Genius, the brand’s first-ever AI Beauty Assistant, here to analyse your skin, give glow-up advice, and even help you pick the right lipstick – all without judging your 2am makeup…

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Kim Byung Hoon is South Korea’s Newest Beauty Tech Billionaire

Move over sheet masks and snail mucin – there’s a new K-beauty king in town, and his empire is built on AI-powered skincare devices, not serums in cute jars. Meet Kim Byung Hoon, the 36-year-old founder of APR Corp. and now South Korea’s latest beauty tech billionaire, after the company’s stock soared more than 200%…

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I Tried GHD’s New AI “Curl Finder” Quiz – Here’s How It Went

As someone who’s spent far too long scrolling TikTok for “beachy wave tutorials” only to end up looking like a humidity victim, I’m no stranger to curl confusion. So when GHD launched their new AI-powered Curl Finder quiz, promising to match me to my ideal tool based on my vibe, hair texture and aesthetic, I…

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Beauty Brands Are Tapping Into Generative AI

In the age of TikTok trends and personalised everything, beauty giants are turning to their newest (and smartest) employee: generative AI. L’Oréal, Estée Lauder, and Unilever are diving headfirst into the GenAI wave, weaving it into marketing, R&D, and retail in ways that are more high-tech than highlighter. And it’s not just for show. A…

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