Fashion
Virtual Try-On, AI Stylist, Built-In Group Chat: Meet WNTD, The Shopping App That “Gets” Gen Z
Be honest about how you actually shop. You see a coat on someone’s story. You screenshot it. You reverse-image-search it at 1am, find it on three sites at three prices, drop it into the group chat with “thoughts??”, get two thumbs-up and one “the colour washes you out,” add it to a basket, leave it…
Read MorePhia Just Raised $35.5M – and the Cap Table Reads Like the Met Gala Guest List
There is a version of the tech-funding story where the headline is the money, and a more interesting version where the headline is who, exactly, decided to part with it. Phia – the AI shopping app co-founded by Phoebe Gates and Sophia Kianni in April 2025 – has just delivered both. The company has confirmed…
Read MoreGoodbye, Sponsored Post. The UK’s First AI Shopping Agent Has Arrived
Hey Savi and PayPal have just launched the UK’s first “agentic commerce” platform, with Debenhams Group along for the ride. We unpack what it means for the way women actually shop – and what we’re keeping an eye on. There is a particular modern heartbreak, and it goes like this. A dress appears –…
Read MoreLes Néréides x Huawei Freeclip 2
Jewellery or technology? In 2026, the line is officially blurred. Huawei and Les Nereides just unveiled a collaboration that feels less like a gadget launch and more like a full fledged fashion moment. The new FreeClip 2 jewellery attachments transform open-ear headphones into a wearable art object – with hand-painted blue iris flowers, golden brass…
Read More12 Apple Watch Straps That Understand The Assignment
Your Apple Watch called – it’s bored of its old strap. We’re officially in our tech-as-accessory era, and these brands prove smart watches can be just as considered as your jewellery stack. From sculptural silver and quiet luxury metals to straps that look more suited to gallery opening as opposed to just gym floor. Because…
Read MoreThe Download: Daisy Knatchbull On Tailoring & The Tech Powering Savile Row
If Savile Row has long been shorthand for old-world tradition, Daisy Knatchbull is the woman quietly – and elegantly – rewriting its rules. Founder and CEO of Knatchbull, Daisy has carved out a place for women on one of fashion’s most historically male streets, blending centuries-old craftsmanship with modern design thinking, technology and an unapologetically…
Read MoreThe Power Inbox: How SheerLuxe Turned Trust, Talent and Tech Into A £40m Sale
There was a time – not so long ago – when fashion media power was measured in glossy covers, ad pages and front-row seats. Today, the real leverage lives somewhere far less obvious: inboxes, WhatsApp groups, creator feeds and algorithms. Which is precisely why Future plc has just paid £39.9 million for SheerLuxe – with…
Read MoreFrom Screen Time To Me Time: Thomas Lélu Turns Tech Accessories Into Self-Care
Burga, the global tech and lifestyle accessories brand known for turning phone cases into fashion statements has teamed up, rather surprisingly, with Thomas Lélu. Why is this surprising you might ask? Well the French contemporary artist’s handwritten musings have become a quiet rebellion against digital overwhelm. Against those odds, they’ve launched a limited-edition capsule that…
Read MoreCoach Brings High Fashion to The Sims 4 – And Its Free For Everyone
Luxury fashion’s most interesting runway today isn’t in Paris or Milan – it’s virtual. On January 13, Coach launched a co-created, open-access designer collection inside The Sims 4, bringing ready-to-wear pieces, iconic bags and interior décor directly into one of the world’s most influential gaming communities. And crucially, it’s free. The drop includes nine wearable…
Read MoreCan A Screen Be A Handbag? Inside Peuty: Luxury’s Latest Tech Experiment
Luxury fashion has always absorbed new technologies, albeit selectively. From industrial looms to digital fashion weeks, innovation tends to be welcomed once it can be disguised as tradition. Connected accessories, however, remain a more complicated proposition. Consumers have been slow to adopt fashion tech that feels overly functional, conspicuously digital, or quickly dated. Against this…
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