Naomi Campbell Invested In This Fashion Tech Start Up – Now Its Worth $1.5 Billion

Move over, clunky dressing rooms and questionable lighting – fashion tech is officially strutting down the runway. SpreeAI, the Naomi Campbell-backed startup that lets you virtually try on clothes with uncanny realism, has just hit a $1.5 billion valuation following a fresh funding round led by The Davidson Group.

Co-founded and helmed by CEO John Imah, SpreeAI is pitching itself as the ultimate bridge between tech and retail. Whether you’re scrolling online or standing in-store, the app promises a try-on experience so lifelike you’ll feel like you’re already twirling in front of the mirror.

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And it’s not just about convenience for shoppers. SpreeAI is also designed to help brands cut down on costly returns and improve sales conversions – making it just as appealing to retailers as it is to customers.

Naomi Campbell herself has been vocal about her excitement. “It’s inspiring to be part of SpreeAI’s transformative journey under John’s visionary leadership,” Campbell said in a May press release, as explained in an article by Pocit. “I’ve always believed in pushing boundaries and embracing innovation, and seeing John’s passion and determination firsthand makes me even more excited about the future we’re creating together.”

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Image @naomi via IG

Campbell isn’t the only high-profile supporter. SpreeAI also has backing from entrepreneurs Bob Davidson and Larry Ruvo, cementing its place as a major player in the fashion-tech world. Meanwhile, Imah has been carving out his own reputation – he became the first AI startup CEO ever invited to the Met Gala, making as much of a statement in Silicon Valley as on the red carpet.

SpreeAI’s innovation goes beyond just trying on outfits. The platform now includes an AI stylist to guide your choices and a virtual wardrobe to track your looks. Behind the scenes, it’s also deepening its tech muscle through collaborations with MIT and Carnegie Mellon University, while supporting diversity in fashion with partnerships through the Council of Fashion Designers of America. Recently, it teamed up with designers Sergio Hudson and Kai Collective, both Black-owned labels celebrated for bold, boundary-pushing design.

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As Imah explains, “We don’t just look at the shopping landscape; we reimagine it. Whether it’s in-store or online, we step back and ask how AI can transform real-world challenges into seamless, exciting experiences.”

In other words, SpreeAI isn’t just trying on clothes – it’s trying on the future of fashion.