Katie Price Is The First Celeb In UK To Trademark Her AI

Katie Price has never been shy about reinvention, but her latest pivot is pure sci-fi. The 47-year-old icon has signed a six-figure deal with British start-up OhChat to bring her Nineties alter-ego, Jordan, back to virtual life – complete with a world-first UK trademark on her own AI likeness. Call it a Black Mirror comeback, minus the dystopia.

Here’s the techy bit: Price recorded 30 bespoke voice lines (“I like going horse riding”, “This week for dinner I’ve got beef burgers”) so OhChat’s engineers could stitch together a fully interactive Jordan 2.0. Tap a prompt in the app and the digital doppelgänger chats back, moves about and – crucially – never complains about the lighting. The company bills itself as “the leading platform to live out your uncensored dreams through AI-powered text, voice and images,” which is corporate speak for “yes, the Nineties pin-up poster in your teen bedroom just went 3D.”

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Image @katieprice via Instagram

Price is buzzing about her silicon twin. “The Jordan days were the best days of my life. This AI move is so clever. It’s a genius move. It’s also a way for me to feel like her again,” she told The Sun. And in case you thought OG Jordan might clash with 2025 Katie, she adds: “Jordan’s back and now I’m in competition with Jordan. I love it and they’ve really captured my voice and personality – you see me moving and everything. It’s scarily weird but fascinating.”

The tease campaign is already live on social, featuring Jordan beaming: “It’s Jordan here. No more looking at those cheeky mags.” (Translation: the lads’ mag era has officially gone cloud-native.) In another clip, the AI avatar promises, “You can have me all for yourself.” Expect curious millennials to break the internet faster than you can say “Ctrl-Alt-Wow.”

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Image @katieprice via Instagram

Industry insiders are calling the move shrewd. A source told The Sun it’s “a brilliant, game-changing bit of business from Katie,” and they’re not wrong. Beyond nostalgia, the deal underscores a rising trend: celebrities weaponising generative AI to extend their personal brands – and revenue streams – without a single extra day in makeup. Think Cameo, but the star never ages and can chat at 3 a.m. while you queue for nuggets.

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Image @katieprice via Instagram

Price, meanwhile, hasn’t ditched the analogue stage. She headlined Portsmouth Pride last weekend – torrential rain, sparkly “Pricey” hat and all – proving the human version still draws a crowd. But for fans who miss the glossy pages of Loaded, Jordan’s pixelated resurrection could be the ultimate throwback.

Welcome to the future where your favourite celebs can literally be in two places at once – and one of them lives in your phone. Swipe right on nostalgia, folks; Jordan is back, and she’s running on pure algorithmic sass.