The Best-Valued Holiday Destinations in 2025

Looking to escape the UK in 2025 without obliterating your savings account? A new report from Mintel and eurochange has revealed the best-value destinations for British travellers this year—and it’s not all about bargain beers and cheap dinners. From dramatic coastlines to ancient cities and wildlife-rich rainforests, these countries offer serious cultural clout, natural beauty and a more rewarding holiday experience—without the premium price tag.

1. Bulgaria

Topping the list is Bulgaria, a destination that’s long flown under the radar but is finally getting the attention it deserves. Think sun-drenched beaches along the Black Sea, terracotta-tiled towns that feel plucked from a postcard, and UNESCO-listed sites like the Rila Monastery. “With incredibly reasonable prices and utterly stunning views, it’s easy to see why British travellers are heading here in bigger numbers,” says Laura Evans Fisk, Head of Digital at eurochange.

2. Turkey

From the ancient ruins of Ephesus to the neon-hued landscapes of Cappadocia, Turkey is a cultural heavyweight with something for every type of traveller. City breaks in Istanbul, chilled beach holidays on the Turquoise Coast, or inland adventures—it’s a country that overdelivers on value and experience. And yes, the food is worth travelling for alone.

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3. Portugal

Portugal blends old-world charm with natural beauty. The Algarve’s golden cliffs and Atlantic waves make it a family favourite, while cities like Lisbon and Porto serve up rich culture, art, and history. Fisk says the country remains “a brilliant holiday destination for the whole family,” with flight and accommodation costs that are still refreshingly reasonable.

4. Hungary

With its grand architecture, historic thermal baths and buzzing art scene, Budapest offers a city break that feels both romantic and exciting. Away from the capital, the Hungarian countryside is dotted with vineyards, lakes and charming towns.

5. Thailand

A long-haul option with unbeatable rewards, Thailand offers tropical beaches, jungle treks, Buddhist temples and buzzing city life in Bangkok. “Even when factoring in flights and accommodation, a week in Thailand can still come in cheaper than peak-season Spain,” Fisk notes.

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6. South Africa

For those seeking something bucket-list worthy, South Africa delivers. Wildlife safaris, dramatic coastlines, vibrant cities and world-class wine regions make it a destination that feels far more expensive than it is.

7. Costa Rica

Known for its biodiversity and eco-tourism, Costa Rica is a dream for nature lovers. Rainforests, volcanoes, waterfalls and incredible wildlife encounters are all part of the package—and all within a relatively compact country.

8. Montenegro

Rugged mountains, serene lakes and Adriatic beaches—Montenegro might be one of Europe’s most underrated gems. It’s small but spectacular, offering outdoor adventure, historic towns, and relaxed coastal living.

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9. Poland

Whether it’s Krakow’s medieval charm or Warsaw’s cool modern edge, Poland has become a go-to for culture-packed getaways. “A city break in Poland can cost as little as £200 including flights and spending money,” Fisk says.

10. Sri Lanka

From misty tea plantations to palm-lined beaches and ancient ruins, Sri Lanka crams an incredible variety of experiences into one island. Despite being long-haul, once you arrive, your money stretches far.

So if you’re plotting your next escape, these destinations prove you don’t have to splurge to travel well—you just have to know where to go.