12 Apple Watch Straps That Understand The Assignment

Your Apple Watch called – it’s bored of its old strap. We’re officially in our tech-as-accessory era, and these brands prove smart watches can be just as considered as your jewellery stack. From sculptural silver and quiet luxury metals to straps that look more suited to gallery opening as opposed to just gym floor. Because…

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The New Apple AirTag 2 Is Louder, Smarter – And Basically Impossible To Lose

APPLE AIRTAG 2 £29 – SHOP NOW   Modems Verdict: Rescuing us from the everyday dramas: lost luggage, missing keys, disappearing wallets, and that mini heart attack when something important vanishes right as you’re heading out the door? Consider us sold. Unveiled on 26 January 2026, the next-generation AirTag is less about reinvention and more about…

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Five Things to Try With Apple Intelligence – A Founder’s Guide

For years, artificial intelligence has been positioned as something to prepare for – complex, fast-moving and often framed around what it might replace.  Apple Intelligence arrives with a different emphasis: not disruption for disruption’s sake, but practical tools designed to support how people already work, think and create. On Wednesday 21 January 2026, The Modems…

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ChatGPT Becomes Apple’s Most Downloaded App of 2025

Woman holding a smartphone while browsing clothing on a mobile app, illustrating modern digital behaviour, mobile commerce, AI-assisted decision-making and everyday smartphone use in 2025.

Apple has revealed its annual list of the most downloaded apps and games of the year in the US – and one result feels particularly telling.  OpenAI’s ChatGPT has officially claimed the No.1 spot among free iPhone apps (excluding games) in 2025, outpacing social media giants, search engines and everyday utilities alike. Just behind ChatGPT…

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Apple Podcasts Reveals The Most Played, Shared And Popular Shows Of 2025

Portrait of podcast host Alex Cooper standing behind a podium with microphones, wearing a black blazer and tie, representing the rise of creator-led podcasts and top Apple Podcasts shows in 2025.

If podcasts are the background music to modern life – soundtracking our commutes, workouts, skincare routines and late-night doomscrolling – then Apple Podcasts’ newly released Top Charts of 2025 offer a revealing cultural snapshot of what we collectively pressed play on this year. Apple has unveiled its annual year-end rankings, spotlighting the shows, creators and…

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Move Over It-Bags: The Hottest Accessory Of 2025 Is Issey Miyake’s Sold Out iPhone “Sock”

Close-up photo of an orange smartphone partially enclosed in a brown ribbed 3D-knitted Issey Miyake iPhone Pocket accessory with visible camera lenses.

If 2025 has taught us anything, it’s that fashion and tech are no longer cautious acquaintances – they’re in a full-blown situationship. Enter Apple’s latest drop with Issey Miyake: the iPhone Pocket. It’s a 3D-knitted, pleat-inspired, minimalist accessory that the internet promptly dubbed “the iPhone sock.” And like every slightly ridiculous, definitely innovative Apple moment…

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Apple Watch, Meet WhatsApp: The App Everyone’s Been Waiting For

Close-up photo of a person wearing an Apple Watch showing multiple app icons, including WhatsApp, symbolising the new WhatsApp Apple Watch integration.

After years of teasers, half-baked workarounds, and notification mirroring, WhatsApp is finally giving Apple Watch users what they’ve been asking for – a fully functional, official app.  No more pulling your iPhone out mid-run or during a meeting to check a message; this update transforms your wrist into a mini communication hub. Meta’s messaging giant…

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