Dove Creates 6-Step Hair Routine From AI

You’ve tried hair oils. You’ve sworn by clarifying shampoos. Maybe even dabbled in scalp scrubs that promised to transform your roots into a lush rainforest. But now, Dove is taking scalp care into the future – and it’s bringing AI along for the ride.

Introducing the Dove Scalp + Hair Therapy range: a science-backed, six-product line built to nourish your scalp and strengthen hair from root to tip. But this isn’t your average haircare drop. With the help of a virtual AI therapist, Dove is dishing out hyper-personalised recommendations based on your hair type, goals, and biggest root-related concerns.

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via Instagram

Yes, you read that right — an AI Scalp + Hair Therapist. It’s like having a virtual trichologist in your back pocket. All it takes is answering 12 smart questions, and voilà: a personalised scalp care routine tailored by artificial intelligence. Hydration? Clarification? Volume? It’s got your back (and your follicles).

So, what’s in this futuristic lineup? Think:

• Shampoos and conditioners that do more than just clean — they clarify, hydrate, and strengthen.

• A gentle exfoliating scalp scrub that buffs away buildup.

• A root lift spray for a volume boost you can feel.

• And a restorative serum designed to bring your scalp back to life.

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It’s giving “tech-powered glow-up” in the haircare aisle. But this isn’t just about sleek packaging or marketing buzzwords. Dove claims clinically proven results, with a preventative approach to hair wellness that puts scalp health front and centre.

This move is part of a wider trend that’s transforming the beauty industry: AI-powered personalisation. Brands are increasingly turning to artificial intelligence to tailor routines that actually make sense for individual consumers. No more one-size-fits-all promises — just data-driven insight that gets to the root of your problems (literally).

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Dove’s techy twist also plays into bigger wellness trends. Consumers want transparency. They want science. And they want products that feel made just for them. With AI, that kind of customisation is no longer aspirational — it’s algorithmic.

So, if you’re ready to level up your haircare game, maybe it’s time to let the robots take the reins (or at least the roots). The Dove AI Scalp + Hair Therapist might not give you a salon blowout, but it’ll definitely make your scalp feel seen.