Best Beauty Tech Instagram Accounts To Follow In 2025

Beauty and tech are having a major moment, and if you’re not keeping up, you’re already behind. From AI-powered skincare to virtual try-ons and futuristic product innovations, the beauty tech space is booming. Whether you’re looking for cutting-edge tools, sustainable beauty breakthroughs, or just want to geek out over the latest advancements, these Instagram accounts are where it’s at.

Here are the best beauty tech Instagram accounts to follow in 2025.

1. @holitionbeauty

A pioneer in AR and AI beauty experiences, Holition Beauty is all about hyper-personalisation. From virtual makeup try-ons to AI-driven skin diagnostics, this London-based company is making beauty smarter, more interactive, and way more fun.

2. @Solawave

Solawave provides at-home red light therapy devices, such as their 4-in-1 Skincare Wand, combining red light therapy, microcurrents, facial massage, and therapeutic warmth to improve skin appearance. ​

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3. @Dermalux LED

Dermalux offers professional LED phototherapy systems that utilise blue, red, and near-infrared light wavelengths to treat various skin conditions, including acne, pigmentation, and signs of aging. ​

4. @getfussy

Sustainability meets smart beauty with Fussy, the brand behind the game-changing deodorant. They blend eco-conscious formulas with sleek, tech-inspired design—and their Insta is as fresh as their products.

Fussy Deodorant. Image @getfussy via IG

5. @Sephora

The official Instagram of Sephora, featuring luxury beauty products, exclusive launches, and expert tutorials, while frequently highlighting their Virtual Makeup Mirror, an innovative AR tool that allows users to try on products digitally.

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6. @ffface.me

7. @beautytechdistribution

As the official U.S. distributor for Bioprogramming technology, Beauty Tech Distribution showcases cutting-edge beauty devices and innovations. Their Instagram feed offers insights into the latest in beauty tech advancements and professional-grade tools.

8. @beautyindependent

Beauty Independent serves as a premier resource for independent beauty brands and wellness entrepreneurs. Their Instagram account provides industry news, trends, and features on technological innovations shaping the beauty landscape.

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9. @neutrogena

A household name with a tech twist, Neutrogena’s feed highlights innovations like their AI-powered Skin360 app and personalised skincare solutions. A must-follow for science-backed beauty lovers.

@neutrogena via Instagram

10. @ines.alpha

A 3D artist renowned for her surreal and futuristic AR makeup designs, Ines Alpha collaborates with brands and artists to create filters that push the boundaries of digital beauty.

If you want to stay ahead of the curve in beauty tech, these accounts are your go-to for all things AI, AR, and innovation.