Best Fashion Tech Instagram Accounts To Follow In 2025

Fashion and technology are no longer separate worlds—they’re fully intertwined. Whether it’s AI-generated designs, digital fashion, or sustainable innovations, Instagram has become a hub for discovering the most exciting advancements in fashion tech. If you’re looking for inspiration, insight, and a front-row seat to the future of fashion, these are the must-follow Instagram accounts in 2025.

1. @thefabricant

The Fabricant’s AI-powered Intelligent Tools are transforming fashion design from sketch to commerce—faster, smarter, and more creatively than ever. With 3D visualisation, digital patterning, and photorealistic rendering, designers can streamline workflows and produce standout collections with ease. Built on years of collaboration with global brands like Adidas and Off-White, The Fabricant is leading a more sustainable, tech-forward future for fashion—where innovation meets impact.

2. @wearfits

This AI and AR-powered platform transforms the fashion industry with ultra-realistic virtual try-ons and precise size fitting. By streamlining the online shopping experience, it helps brands increase conversions while cutting down on costly returns.

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3. @auro.boros

Auroboros is a boundary-pushing luxury tech fashion house creating digital, physical, and phygital designs that merge nature with innovation. Founded by Alissa Aulbekova and Paula Sello, the brand has gained global attention for its futuristic collections, worn by millions and showcased everywhere from the V&A Museum to Netflix.

4. @mush

Online stylists who curate your perfect looks by using scanned images of your current wardrobe. They create digital ‘looks’ personalised to you and your style.

5. @digitalfashionweek

Bringing the runway into the metaverse, Digital Fashion Week showcases AI-powered designs, virtual garments, and cutting-edge fashion tech innovations. If you want to stay ahead of the curve in the world of digital fashion, this is the account to follow.

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6. @scalefashion

Scale Fashion is focused on using AI, data, and machine learning to drive innovation in the fashion industry. Their Instagram offers insights into how technology is making fashion smarter, more efficient, and more sustainable.

7. @acquired.ai

Acquired AI is all about optimising fashion production and minimising waste with machine learning. Their Instagram highlights how AI is streamlining supply chains and making fashion more sustainable.

8. @bambuser

Shoppable video is redefining e-commerce, allowing brands to turn product demos into instant sales with just a few clicks. With real-time insights, live events, and personalised shopping experiences, it’s a powerful way to boost engagement, drive conversions, and meet customers wherever they are.

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9. @bigthinxai

AI-powered avatars, digital fashion fitting rooms, and hyper-realistic 3D design—Bigthinx is making it all happen. Their Instagram is a deep dive into how AI is revolutionising fashion e-commerce.

10. @holition

Holition is making beauty and fashion shopping smarter with augmented reality (AR) and AI. Their Instagram showcases how brands are using virtual try-ons and personalised digital experiences to reshape the retail landscape.