Coperni Is Bringing Back The Tamagotchi Thanks To This Bizarre Bag

Nostalgia just got a high-fashion upgrade—Coperni is bringing back the beloved Tamagotchi, but this time, it’s not in your pocket, it’s on your arm. In an unexpected yet somehow perfectly on-brand move, the French label has teamed up with BANDAI to unveil the Tamagotchi Swipe Case, a playful fusion of tech and style that gives their signature Swipe Bag a digital pet makeover.

Coperni’s Tamagotchi Swipe Case, featuring a built-in Tamagotchi. Image @Coperni via IG

Debuting at Coperni’s Paris Fashion Week Fall/Winter 2025 show, the bag is a bold nod to the Y2K era, when keeping a pixelated pet alive was a full-time job. This isn’t the first time Coperni has transformed its Swipe Bag into a viral sensation—the Tamagotchi version follows in the footsteps of last year’s Air Swipe Bag and the 3D-printed CD-Player Swipe Bag from 2023. Now, with a built-in digital pet, the brand has managed to blend futuristic design with a heavy dose of nostalgia.

Coperni’s 3D-printed CD-Player Swipe Bag from 2023. Image @coperni via IG

MORE: 10 Best Fashion Apps To Download in 2025

DISCOVER: 10 European Fashion Tech Startups To Have On Your Radar in 2025

The bag is available in three sleek colourways—navy blue, black, and silver—each carrying the same minimalist, curved silhouette of the original Swipe Bag. The difference? A fully functional Tamagotchi screen is embedded into the design, so wearers can check in on their virtual companion between runway shows, coffee runs, or scrolling TikTok.

MORE: Can Fashion apps help you become more sustainable?

DISCOVER: The reason that strawberry dress went viral

Coperni’s design ethos has always been about pushing the boundaries of fashion with unexpected tech-infused elements. From creating a glass handbag to now merging handbags with handheld gaming, the label continues to challenge conventional accessories in favour of something truly experimental.

Coperni are often pushing boundaries, like with this glass handbag, released last year. Image @coperni via IG

“Coperni has a knack for turning everyday objects into luxury fashion statements,” writes Hypebeast, and this latest collaboration proves just that. By merging gaming culture with high fashion, the brand taps into the current obsession with tech nostalgia, where millennials and Gen Z are embracing early-2000s aesthetics through flip phones, wired headphones, and yes, Tamagotchis.

MORE: 10 US-based Fashion Tech Startups To Have On Your Radar in 2025

DISCOVER: Best Fashion Tech Instagram Accounts To Follow In 2025

The recent Coperni LAN Party at Paris Fashion Week. Image @Coperni via IG

But here’s the burning question: Will the Tamagotchi Swipe Bag actually be available to buy? Right now, it remains unclear whether Coperni will release this collector’s dream to the general public or keep it as an exclusive runway statement. One thing’s for sure—if it does hit shelves, it’s bound to be the ultimate status symbol for tech-savvy fashion lovers who miss the days of feeding a digital pet between MSN Messenger chats.

For now, we’ll be watching (and hoping) for a release date.