$13,000 to Detox Your Blood? Yael Cohen Thinks It’s Worth It

Yael Cohen is no stranger to a mic drop moment. The founder of F*ck Cancer, ex-wife of Scooter Braun, Met Gala attendee, and now CEO of Clarify Clinics has reemerged from a two-year social media hiatus with a bold pitch: want to get microplastics out of your bloodstream? That’ll be £10,000, darling.

Yep. For the cost of a Chanel bag (or a starter Rolex, depending on your vice), Cohen says you can have your blood cleaned of the invisible toxins we’re all marinating in – from the air we breathe to the kale smoothies we sip out of “eco” plastic straws. Her new venture, Clarify Clinics, quietly launched in London last year and is now attracting a clientele of wellness junkies, venture capitalists, and even Orlando Bloom.

“I’ve been quietly building @clarifyclinics, a first-of-its-kind space in London, dedicated to a question we should all be asking: What’s in our blood—and how do we get it out?” Cohen posted to Instagram, breaking her silence. “This isn’t a trend. It’s not a quick fix. It’s subtractive medicine—the idea that sometimes, the best way to heal is to take away what shouldn’t be there.”

Image @yael via IG

She calls it the Clari procedure: a CE Mark-approved, two-hour treatment that filters out microplastics, PFAS (aka forever chemicals), and other unwelcome guests via a rather sci-fi sounding process that includes cannulas, columns of charcoal, and a centrifuge. Cohen says the results are real – she saw a “90 percent reduction in microplastics after just one session.”

So how does it actually work? Blood is drawn, plasma is separated and run through a proprietary mix of materials that allegedly vacuum up nasties like inflammatory cytokines, pesticides, and plastic particles. Then your now-“pure” golden plasma is returned to your body like a luxury car fresh from the detailing garage.

MORE: The 10 Best Biohacking Clinics In The World

DISCOVER: The Best Biohacking Treatments In London

If it sounds like something plucked from a Gwyneth Paltrow fever dream, that’s not far off. Except this time, it’s backed by a biotech company chaired by Yael’s father, David Cohen. “We can’t control every toxin we’re exposed to,” she adds, “but we can take action. I’m sharing this because I believe we deserve better answers—and better health.”

This isn’t Cohen’s first rodeo in the health world. In fact, she made her name after turning a family crisis into a viral cause. When her mother was diagnosed with breast cancer in 2009, Cohen made T-shirts emblazoned with “F*CK CANCER” and unknowingly launched a movement. A stranger in a suit stopped her on the street and said the message gave him the courage to get screened. That year, she quit her job in finance and started the non-profit that would catapult her onto TEDx stages and eventually into the path of Scooter Braun, who told her on their first date he’d marry her. Spoiler: he did.

Now, after a very public split, she’s not just reclaiming her identity – she’s turning her passion for prevention into a business. “I’ve never worked in entertainment,” she told New York Magazine. “Even when we were married, I was doing a fellowship at Stanford and starting companies. But I was just Scooter Braun’s wife. Now, the other stuff gets to sit at the center.”

She’s clearly not alone in her obsession with biohacking. Orlando Bloom posted himself mid-procedure with a prayer-hands emoji. Tech billionaire Bryan Johnson swears by a similar technique, called Therapeutic Plasma Exchange (TPE), as part of his quest to reverse aging. But where TPE swaps your plasma out for donor fluid, the Clari method simply scrubs your own and gives it back. Think: blood laundering.

MORE: Biohacking Beauty: Meet Nez Hasan, Founder of Hairgredients

DISCOVER: Biohacking Beauty: Davinia Taylor on avoiding matcha, her go-to ingredients and which collagen to try now

Image @yael via IG

And the testimonials are rolling in. A VC who does regular detox retreats in Austria said the procedure left him “more clear-minded.” A woman from Beirut claimed it improved her fertility markers. A London investor credited it with curing his long COVID. “If you equate it to luxury purchases, it’s a long weekend in an expensive hotel,” he said.

Of course, not everyone is sold. Experts like Dartmouth’s Dr. Zbigniew Szczepiorkowski are skeptical that filtering plasma – a relatively small portion of your total blood volume – will make a noticeable dent in your overall microplastic load. “If microplastics are really accumulating in our organs, removing them from your blood would probably make barely a dent,” he told The Cut.

Image @yael via IG

But Cohen’s unfazed. “To me, it’s like saying, ‘You’ve smoked already. Why stop now?’” she quips between bites of a scone at Claridge’s. In her view, doing something is better than nothing – especially when most of us are unknowingly sipping, slathering, and snacking on plastic particles daily. “I firmly believe I don’t want these things in my body,” she says.

Clarify Clinics is already attracting a waiting list, and FDA approval in the U.S. is reportedly on the horizon. For now, it’s a London-only affair – one that’s part medical breakthrough, part wellness status symbol. A treatment you can brag about over turmeric lattes or quietly book after a failed IVF round, a sluggish brain fog, or just general millennial malaise.

MORE: The Morning Routine That Went Viral

DISCOVER: Wearable Tech Is The UK’s Biggest Wellness Trend

Image @yael via IG

Cohen sees it as a way to extend not just lifespan but healthspan – that elusive state where you’re still sharp enough to argue over wine lists at 90. “Are you going to be able to maintain critical thought and conversation and get up stairs?” she muses. Clari, she claims, has improved her sleep, reduced her anxiety, and given her hope that she’ll stay mentally agile into old age.

She’s not stopping there. At her L.A. home, she’s all-in on the anti-toxin lifestyle: filtered water, air purifiers in every room, no plastic bottles (well, except for “one on the plane yesterday,” she confesses). And she’s not afraid to police her friends’ kitchens. “I’ll go to friends’ houses and throw out all their black plastic utensils.”

Sure, the irony of running filtered plasma through plastic tubes isn’t lost on her. But if you can’t escape plastic, she argues, maybe it’s time to remove it – even if that removal involves needles, thousands of dollars, and a machine that looks like it belongs on The Expanse.

In an age where self-optimization is the new self-care, Cohen’s $13,000 blood rinse feels like a logical next step. It’s giving tech wellness, it’s giving detox chic. It’s less “treat yourself” and more “transfuse yourself.” And if nothing else, it’s a conversation starter – one that doesn’t come in a bottle or a jar, but straight from your own veins.