The Download: Social Media Coach Phoebe Parke On Building A Personal Brand And The Tech That Powers Her Day

If you’ve ever wondered how to turn scrolling into a salary, Phoebe Parke is the woman you want in your corner.

“I started off working as a journalist because I love storytelling (and I’m really nosy!),” she tells The Modems. That curiosity has carried her from breaking newsrooms to boardrooms, and now into the world of personal brand coaching.

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At CNN International, Phoebe landed her first big break through Creative Access, and quickly carved out a niche no one else wanted at the time. “I got into social media there because it was the thing no one else wanted to do, and I knew it was going to be big.” She was right – within a few years she was leading CNN Africa’s social strategy, proving her instincts were ahead of the curve.

Social media coach and storyteller Phoebe Parke proves that personal branding is all about standing out. (Credit: Krystal Neuvill)

By the time she took the reins at Grazia, Phoebe had fully fallen for the world of digital. “I fell in love with social media marketing and went on to lead social at Grazia Magazine,” she says, a role where she transformed the brand’s online presence, launched award-winning campaigns, and picked up a BSME award along the way.

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Next stop? Gordon Ramsay Restaurants, where she helmed the social and brand teams, bringing the famously fiery chef’s empire into the digital spotlight. “I used my own social media channels to build up my personal brand,” Phoebe explains, “and now I work as a freelance social media coach so I can help other people do the same thing.”

From “more followers = more sales” to anti-Canva chatter, Phoebe’s here to prove smart strategy beats tired clichés every time. (Credit: @Phoebe Parke)

With a loyal following of her own – and partnerships with Instagram, Adobe and the Chartered Institute of Marketing – Phoebe proves that your feed can be more than just a highlight reel. It can be your launchpad.

From her brand-building hacks to the apps she swears by, scroll on to see how Phoebe works smarter, not harder…

The Download With Phoebe Parke

My 3 favourite gadgets are…

My favourite software & apps are …

A tech tip that has significantly improved my workflow is…

From leading social at Grazia to coaching freelancers on brand power, Phoebe Parke shows that confidence is her best accessory. (Credit: Krystal Neuvill)

The Podcasts that have shaped me are…

The Modems’ Byte-Sized Questions: