Pinterest Is Giving You The Chance To Win Your Dream Sofa With DFS

In the age of swipe-and-scroll, even buying a sofa has gone digital. This autumn, DFS is partnering with Pinterest to give you the chance to win the sofa of your dreams – and it all happens through the platform’s tech-forward new app Shuffles.

According to Pinterest UK’s year-on-year search data, sofa trends are shifting fast: searches for “green sofa inspiration” are up a whopping +520%, “burnt orange sofa living room ideas” have soared +330%, “blue sofa decor” has climbed +205%, “navy blue sofa living room ideas” +85%, and “corner sofas ideas living room” +50%.

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So what’s your vibe? Whether you’re drawn to emerald-green glamour or burnt-orange maximalism, DFS wants to match you with your perfect statement piece. And the way to do that? The “What’s Your Thing? Collage Quest”- a six-stage interactive journey inside Pinterest’s fastest-growing Pin format.

DFS and Pinterest just made sofa shopping feel like a game of digital hide-and-seek – and your dream couch might be the prize.

You’ll move through six inspirational room collages, locate the hidden cut-out object clue in each, and then enter all six objects on the dedicated DFS webpage. Do that, and you’re in the running to win that dream sofa.

“The rule is simple: Choose your style, spot the hidden objects, list them on the site, and you could be sitting pretty (on a new sofa) before you know it.” DFS explained in an official statement.

“It might be a neutral thing. A bold thing. A patterned thing. Whatever yours is, we want to help you discover it – and when you do, we want to help celebrate it! That’s why we’ve teamed up with Shuffles, the new app from Pinterest, where you can find, create and share your thing, just as you imagine it.”

The collages aren’t static mood-boards-they’re made using Shuffles, the new app from Pinterest, designed for collage creation, remixing and sharing. It’s free to download and links through your Pinterest account. Don’t have an account? The Shuffles app will prompt you to create one before you launch your design spree.

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Here’s how the game works in three easy steps:

1. Begin via the DFS-promoted ad on Pinterest and enter the Starter Pin with instructions.
2. Navigate from collage to collage using Pinterest’s pin-to-pin functionality, locating the concealed cut-out object in each of the six collages.
3. Once you’ve got all six objects, head to the DFS webpage, input the clues and await whether you’ll win the sofa that matches your style.

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Mood-boards have long been part of interior design culture; now they’re gamified, shareable and integrated with shopping. The cut-out clues behave as mini Easter eggs inside visual feeds, marrying the aesthetic pleasure of Pinterest with the competitive thrill of prize-hunting.

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It’s not just about consuming inspiration-it’s about interacting with it, remixing it and winning something as a result. In the age of endless “save” buttons, this campaign asks users to do rather than just see.

Whether your dream sofa is emerald-green geek chic or burnt-orange boho maximalism, it’s never just about the piece of furniture-it’s about the process, the platform and the personal style. And for the Modems IT-Girlies out there, this is your kind of tech–meets-lifestyle moment.

The competition is open to UK entrants aged 18+ (T&Cs apply). Visit dfs.co.uk for full details. Meanwhile, the Shuffles app is available on the Apple App Store and Google Play.