Influencer Platform Invyted Just Got A $25 Million Investment

In an era where influencer marketing has become a full-fledged industry, a new player is drawing serious attention – and serious funding. Invyted, a London-based tech platform founded by Asti Wagner, has secured a $25 million valuation and investment from Christian Angermayer’s Apeiron Investment Group, as the company prepares to expand into the United States.

Founded just three years ago, Invyted is designed to connect brands with vetted influencers through a centralised dashboard. The platform currently boasts 6,000+ creators and a combined 720 million reach, offering brands data-driven insights into campaign performance – from engagement rates to post analytics.

From dining deals to exclusive brand events, the Invyted app brings curated influencer offers straight to your screen

“Invyted is one of the most exciting early-stage companies I’ve seen in a long time,” said Christian Angermayer, founder of Apeiron Investment Group. “Asti Wagner is building something truly unique that sits at the intersection of tech, community, and culture.”

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Angermayer’s firm – which has invested across biotech, fintech, and deep tech – is now betting on the intersection of marketing and software. For Invyted, that means a push into the U.S. market, beginning with New York City, where its first collaborations include well-known venues like Serendipity3, Hawksmoor NYC, and 54 Below.

In practical terms, the platform promises to make influencer marketing less fragmented. Brands can list offers (anything from event invitations to gifting campaigns), influencers apply, and content performance is tracked in real time.

Asti Wagner, CEO and founder of Invyted

For Wagner, this system came out of her own frustration as a creator. Her original Instagram account, @eatwithast, began as a hobby during her A-levels and grew into a 48,000-strong following across platforms. As she started collaborating with PR agencies, she noticed inefficiencies – from unclear expectations to inconsistent results. Invyted was designed to streamline those gaps.

“Christian’s backing means a great deal to us – not just the capital, but his belief in what we’re building,” Wagner said. “We’ve proven Invyted works in the UK, and now we’re ready to take it to the U.S. and beyond. This is about creating the most effective and accessible way for brands to collaborate with real influencers globally.”

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The investment positions Invyted within a rapidly evolving landscape. According to industry reports, global influencer marketing spend surpassed $21 billion in 2024, and platforms that promise accountability and real-time analytics are in high demand. Invyted’s software allows brands to track every post, engagement, and click – a transparency that could set it apart in a space often criticised for inflated metrics.

Yet, questions remain about scalability and differentiation. The creator-tech ecosystem is increasingly crowded, with competitors such as Instagram’s Creator Marketplace and TikTok’s Pulse platform already entrenched. Whether Invyted can meaningfully challenge those incumbents will depend on its ability to attract high-value partnerships and maintain credibility with both creators and brands.

Every post starts here – a smartphone, a ring light, and a creator capturing the perfect frame for their next viral story.

Still, Invyted has notable supporters. Beyond Angermayer, the company counts Justin King CBE (former CEO of Sainsbury’s), John Vincent (co-founder of LEON), and Julian Ross (founder of Wireless Social) among its backers – a line-up that gives the young brand a degree of institutional weight.

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For now, Invyted’s focus is on growth. The company plans to use the new funding to accelerate its American rollout and invest in software development – specifically its analytics and automation tools. The ambition: to become the default operating system for influencer-brand collaborations.

From gifting campaigns to restaurant collabs, Invyted’s platform simplifies every step of influencer marketing through sleek, data-driven design

Whether it can deliver on that promise remains to be seen. But with fresh funding, a strong advisory network, and an expanding user base, Invyted is well positioned to test whether tech can finally make influencer marketing as effortless as it looks on Instagram.